Siyuan Fang | Winner 2014

Interview with Siyuan Fang, MOVEAWARD winner 2014. Won an internship at Volvo Design Department in Gothenburg, Sweden.

Education: Master Program of Transportation Design, Umea Institute of Design

How did you find out about MOVEAWARD and what motivated you to apply?

I learned about MOVEAWARD through my professor in school. When browsing its website, I was fascinated by the design brief and the winner’s work. There were wild ideas that push the boundary of mobility in so many ways – new form, function, material, technology and Siy experiences and stories, this uniquely creative platform really intrigued me to be part of it and create something fresh and meaningful. Moreover, it was always my goal as a student to connect and learn with the real industry, and MOVEAWARD is able to provide exactly that pathway, by rewarding student winners with internship opportunities at world-renowned companies, simply mind-blowing prize, I told myself that I must seize it. 

How did the move award influence your career?

MOVEAWARD greatly accelerated my transition from a student to a professional designer, as it gave me a stage to practice my talent, and literally rewarded me with entry tickets to my dream jobs. As one of the winners back in 2014, I very fortunately got the chance to be an intern at Volvo Design, a place that I admire so much, with zero hassle. The internship experience later led to a sponsorship by Volvo on my master thesis project, full supported by the team of experts, I was able to create one of the my proudest work in my life. And shortly after my graduation, I was offered a full-time job at BMW Designworks, as my project aroused their attention. Thanks to MOVEAWARD for the initial push, step by step I eventually became a designer that I dreamt to be.

What is your profession at the moment and what are your goals for the future? 

I am a senior interaction designer at BMW Designworks Los Angeles Studio, focusing on digital experience and mobility service design. The reason I signed up for car industry is to contribute my skills to the ongoing mobility revolution, it is the most meaningful thing for me to try reinventing cars as we know for more than a century, creating much greater benefits to people’s lives, instead of hurting them and the environment.  As a firm believer in digitalization, sustainability and autonomous driving, I would continue to devote myself into these efforts in the foreseeable future,  and leverage my hybrid knowledge between physical car and digital interaction to create more holistic mobility experiences.

Who or what inspired you to pursue a career in design?

I’d like name two person here, as they supplemented each other to inspire me with the full picture of design. First one is Chris Bangle, the former design director of BMW. Some of his work, such as BMW Gina, represent the purist form of design – crafting timeless beauty that everyone desires. I had the honor to meet him in person during 2012 Beijing Auto Show, when he was surrounded by students and casually chatting about design. His enduring passion for creativity touched every one of us on the spot and planted a seed in my heart. But design isn’t only about the looks, the second person made that clear to me, Don Norman, one of the great design thinkers in our time, who coined the term “user experience”. His design books and speeches opened a new world for me, where design can be a serious science, to study about user, business, technology and more, designing solutions to solve various problems. From these two person, I saw purity of art and depth of science converging in one discipline, that still captivates me to this day.

What is your tip or message to future MOVE candidate’s?

Everyone has a different design journey, begin with embracing yourself for who you are. Look for things you feel truly passionate about, and learn to design for them with curiosity and care, so you could naturally achieve excellence. Focus on your strength and develop your own unique ideas and skills, standing out from the sea of sameness. Lastly, keep moving with the fast-changing world, breaking out of your comfort zone ever now and then, and adapting yourself to the new normal. More about Siyuan Fang on YouTube:



The future of car buying: Omnichannel, personalized, and fun

If shared mobility and autonomous vehicles take off, will people still buy cars for personal use? And what will car shopping look like? The Next Normal imagines the car buyers and car dealerships of 2030.

“A big cost driver in the current distribution setup is the number of cars that you have in a dealership. In the future, dealerships will have very few cars. I still think there will be a few—but then, through virtual reality, you can modify them, you can experience them in different ways. You can say, for example, “I want to see it in red.” Virtual reality will transform this car into another color or into other features.”

Read more:
The future of car buying (PDF)

From no mobility to future mobility: Where COVID-19 has accelerated change

The COVID-19 pandemic has disrupted mobility, and its effects will linger well into next year. How will changing consumer preferences, technologies, and regulations shape the market in 2021?

COVID-19 swept across the globe in a matter of months, jeopardizing lives, upending businesses, and setting off a worldwide economic slump. Consumers are intensely focused on health and have altered many long-standing habits and preferences to avoid infection. Within the mobility sector, this means that many passengers favor transport modes perceived as safer and more hygienic.

Suddenly, private cars are in and shared rides seem to be out. Working from home is on the rise, again with the goal of preserving safety, while business travel and all the mobility services attached to it—flying, taxis, e-hailing— are in low demand. The best-laid plans of mobility players appear to be in tatters. It may seem that the acceleration of future mobility has come to a halt, but this first impression overlooks recent developments that will have a tremendous impact on mobility’s future.

Read more in the McKinsey & Company Compendium 2020/2021 

Download: MCFM-Compendium-2020 (PDF)

Dutch Design Week 2020 update

Unfortunately, the Dutch Design Week has been canceled this year. This is due to corona and the international character of the event. We are sorry that it cannot continue. But as Donna-e-Mobile we will get to work to cover the most striking projects for our network during the digital event.

Read more about the Dutch Design Week on their website.